Technology

The technology industry is a constantly evolving industry, affecting almost every industry along the way. In a cutting-edge sector, technology companies need to be constantly innovative to gain competitive advantage in the industry. In a survey conducted by the International Data Corporation, 71% of the big data innovators use advanced analytics tools that have high-level forecasting and real-time visualization capabilities. This gives enterprises a competitive advantage and allows them to foster a more customer-centric approach.

How our products help

  • GAMMA logo GAMMA logo

    Understand your customers and better target existing and new customers for increased market share.

    More About GAMMA
  • PSI logo PSI logo

    Simulate the outcome of new technologies based on KPIs and outcomes.

    More About PSI
  • DELTA logo DELTA logo

    Assess your organization’s data potential and start a data transformation.

    More About DELTA

Case study

Situation

Netflix is a video streaming service with over 130 million subscribers

Solution

The use of data analytics allowed Netflix to give personalized video recommendations that were three to four times better than simply giving viewers a list of popular videos.

Impact

The streaming service can even surface titles that would not usually find an audience on a traditional cable network. This allows it to save money on its content spend since it is able to increase the value of inexpensive titles. Netflix saves over $1B per year on content.